Pitching the totally unknown

The best challenge for a PR professional is pitching something heretofore totally unknown.  Really calls up the art of making something from nothing.  Requires a magician’s skill.  Or, maybe, a wordsmith’s magic.  Yeah, that’s the ticket.

Read this article about Netball, one of the most popular women’s sports in the world.  It was crafted by one of our principals, Todd Fraser – Word Wizard.

Never heard of Netball?

Exactly.