Here’s what they say: You must, must, must use social media! And you must keep up with the newest tools! And you must be genuine, and share legitimate content, and not be too sell-y, and post to your blog at least every two weeks, or was that one week, or maybe every other day! And keep that tweet deck up, get a vlog going, schedule your own chats, and get a least 100 fans for your facebook business page...

You can hear the phony excitement in the phony voice when you read that hackneyed phrase. It’s playing in your head from a hard wired part of your brain, implanted there permanently from so many of those late night infomercials. We’re thinking that you really don’t want any audio associated with your business or product to sound that way, unless you’re, well, hosting an infomercial. On the flip side,...

The best challenge for a PR professional is pitching something heretofore totally unknown.  Really calls up the art of making something from nothing.  Requires a magician’s skill.  Or, maybe, a wordsmith’s magic.  Yeah, that’s the ticket. Read this article about Netball, one of the most popular women’s sports in the world.  It was crafted by one of our principals, Todd Fraser –...

That’s what your wise mother probably told you when you were trying to make a fab look for yourself out of the latest body-squishing jeans, or freakish stiletto-heeled, cuffed boots.  Or, yeah, both together.   With something fringed. Well, what you learn as you develop a true sense of self is that the latest fad might not make you look your best, actually. The same applies to your visual business image...